What is Solid Gold, Gold Plated, Gold Filled, and Gold Vermeil?

At Amer, we believe that materials matter. Solid gold was always gifted to us and has a deep rooted history in the Indian culture. Besides for it being a display of wealth and fortune, it is also an investment that increases in value over time. Jewelry should be Ann accessory that shows your personality. It shouldn't be a trend that is worn a few times and disposed of. Your jewelry should tell a story about you and should follow you through all of your journeys in life.

Our unique and signature pieces are made to last a lifetime and passed on to generations. All of our pieces is are only made in 14k solid gold in order to keep your jewelry authentic and long-lasting.

Lets go through the other options that are out there.


Gold plated jewelry is when a metal goes through the process of electroplating that covers it in a thin layer of gold. Generally the gold content is less than 1% and the base materials are brass or copper. This is a cheaper alternative to the gold look, is more budget friendly but will always wear off with time and may turn your skin green. Although gold plated jewelry will begin to tarnish if it is exposed to water, it can be a good way to get the look of gold jewelry without paying the price for it. With proper care, some may be able to maintain their gold plated jewelry for up-to 5 years.


Gold vermeil is similar to gold plating and the difference is only that the base is sterling silver. Another affordable option however the thickness of the gold coating is 2.5 microns and must be a minimum of 10k gold. After solid gold, gold vermeil is the highest quality type of gold tone jewelry that you can buy. It is a great option for those who are seeking an affordable and somewhat high quality alternative to solid gold jewelry. With proper care, gold vermeil jewelry can last years before starting to tarnish.


Gold filled is composed of a solid layer of gold but it is bonded to a sterling silver, copper bronze or brass base. It consists of 5% solid gold which is ultimately better than gold plated but still does not hold its value like solid gold. Gold filled jewelry can be exposed to water without tarnishing and can last forever with proper care. However, in rare instances, if your gold filled piece is exposed to certain elements it can blacken.


Solid gold is entirely gold inside and out. It is the more expensive and durable option from the few mentioned. Options range from 10k, 14k, 18k and 24k. Consumers should buy solid gold to make sure you get the most value. Solid gold jewelry won't tarnish or fade and can also be recycled. Your solid gold jewelry can be worn in the water ad can be worn everyday with no concerns. Solid gold jewelry is a great option for someone who likes wearing their pieces everyday without having to worry about taking them off to shower, exercise or do other daily activities.